Brewing Better UX
Client
Coffee Republic
Role
Lead UX Designer
Duration
1 month
Challenge
This project explores how to improve the coffee shop’s mobile ordering experience, which currently feels fragmented and inefficient for users. The goal is to identify key pain points in the ordering flow and apply a user-centered design approach to create a smoother, more intuitive experience. Through research and iterative design, the focus is on simplifying the process so users can place orders quickly and with minimal friction.
Approach
User testing showed that repeat customers prioritize speed and efficiency when placing orders. This led to a focus on removing friction and supporting quick, goal-driven interactions.
Solution
Unnecessary steps, like the introduction screen, were eliminated to allow immediate access to ordering. Key information gaps, such as limited store hours, were addressed to support faster decision-making. Menu inconsistencies were refined to reduce hesitation and improve clarity.
Features that disrupted flow, like suggestive selling, were removed to maintain a seamless experience. Each decision was guided by reducing cognitive load and aligning the app with real user behavior.
Results
The redesigned experience improved usability by enabling faster, more intuitive ordering. By reducing friction and eliminating unnecessary steps, users were able to complete tasks more efficiently and with greater confidence.