More Than Just Sushi: The Flavor Experience Behind Tempe’s Kobe Teppan & Sushi
Client
Kobe
Role
Graphic Designer
Duration
1 Week
Challenge
This project focused on redesigning Kobe Teppan & Sushi’s menu to improve clarity, visual appeal, and overall ease of navigation. The goal was to help customers quickly browse offerings and place orders with less friction. By simplifying the structure and strategically highlighting key dishes, the updated design improves usability while better showcasing the restaurant’s quality, variety, and dining experience.
Approach
Research showed that customers choose quickly based on visuals, layout, and readability. Using this insight, the menu design simplified navigation, highlighted signature dishes, and balanced bold teppan energy with fresh, clean sushi aesthetics. Every choice aimed to guide ordering while reflecting Kobe’s high-quality, inviting experience.
Solution
Started with an initial menu mockup to establish structure and map out where each food category would be placed for optimal flow and navigation.
Designed a streamlined layout that improved clarity, emphasized signature dishes, and balanced the bold energy of teppanyaki with the clean, fresh presentation of sushi. Each design decision was made to guide users through the ordering process more intuitively while reflecting Kobe’s high-quality, welcoming dining experience.
Results
The redesigned menu is clear, visually engaging, and easy to navigate, effectively showcasing Kobe’s variety and quality. Customers can quickly find and order dishes, enhancing their dining experience and strengthening the restaurant’s brand identity.