Brewing Motion: Crafting Ristretto’s Animated Identity
Client
Ristretto
Role
Animator
Duration
2 Weeks
Challenge
To create a short, visually captivating animated logo bumper for Ristretto Coffee
House that communicates the brand’s identity—refined, bold, and crafted with care.
The animation will introduce or close Ristretto’s video content on social media,
advertisements, and digital signage.
Approach
Research showed that Ristretto’s audience values quality, precision, and sophistication, which guided the overall direction of the animation. I focused on clean, refined motion and purposeful transitions to reflect the brand’s crafted, premium identity in a concise and memorable way.
Solution
To support this process, I developed a storyboard to map out the sequence and ensure a clear, cohesive flow.
Results
The animated logo effectively conveys Ristretto’s refined, bold identity, making video content more engaging and memorable while strengthening brand recognition across social and digital platforms.